The following year it became Spotify's most popular podcast globally. So, it bought up numerous podcast services such as Gimlet and Podz for more than half a billion dollars and made deals with podcasters, "and so podcasts migrated from the free internet to Spotify's subscription," he said.Īnd part of this strategy was its biggest podcast investment to date: in 2020, Spotify secured the exclusive rights to the "Joe Rogan Experience" podcast by US stand-up comedian, TV personality and podcaster Joe Rogan, for which the company paid an estimated $100 million (€90 million). Taking a leaf out of Netflix's book, Swedish company Spotify realized it could set itself apart from the competition by producing exclusive content for users, Seitz said. "In the music sector, that's hardly possible, because musicians and labels want to have broad distribution, and consumers also want music to be available on all platforms," Jürgen Seitz, media scientist at Stuttgart Media University, told DW. Having started off as a music streaming service, Spotify started streaming podcasts in 2018 and has since heavily invested in the sector, where exclusive rights are much easier to obtain. While the letter did not ask for the podcast itself to be banned, it said that "Spotify has a responsibility to mitigate the spread of misinformation on its platform, though the company presently has no misinformation policy." Podcasting: A plum investment The overwhelming evidence is the vaccine works, and it is safe."
"These are fringe ideas not backed in science and having it on a huge platform makes it seem there are two sides to this issue. Katrine Wallace, an epidemiologist at University of Illinois Chicago School of Public Health and a co-signee of the letter, told Rolling Stone that she considers Rogan "a menace to public health" for consistently peddling anti-vaccine ideology. "With an estimated 11 million listeners per episode, JRE, which is hosted exclusively on Spotify, is the world's largest podcast and has tremendous influence," reads the open letter that has since garnered more than 1,000 signatures. Other Rogan podcasts have questioned the efficacy of COVID vaccines discouraged young people from getting vaccinated and alleged that hospitals are falsely diagnosing COVID-19 deaths for financial gain. Peter McCullough claimed that COVID-19 vaccines are "experimental," and that the pandemic was "planned." Neil Young, however, is not the first to call out Joe Rogan.Įarlier this month, a group of more than 270 scientists, doctors and nurses wrote an open letter to Spotify, calling on the streaming giant to warn its listeners about some of the views and (mis)information shared by Rogan and some of his medically trained guests who are either COVID or vaccine skeptics.įor instance, cardiologist Dr.
US podcaster Joe Rogan has long courted controversy, and not just for COVID misinformation 'A menace to public health'
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